second life population grows, so do land costs

Second Life just announced a price increase for land in the virtual environment. The price for islands went up over 30%. Yikes. That's more than Manhattan real estate in the middle of a boom. Existing residents aren't happy. And the real money is only beginning to enter the game - as the ad agencies and major brands begin to discover this untapped audience.

Justus, in our office, pictured above, says "The stars and stripes that I wear on my ass are a symbol. A symbol of the dollars and cents spent by hard working people in virtual environments. Hard working people trying to earn a good living, and buy a good virtual home. These are the people that I stand behind. This is why I wear pants."

He didn't really say anything like that - but it would have been a good excuse for those pants, if he did.

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