please kill this concept

A new voter awareness spot uses the classic "ooh, they're talking about sex" concept. You've seen this idea popup about once a month. "The big O" for, and and a few others have used it recently.

Can we retire this for a while? Are viewers really that amazed that people might be talking about sex? Or are they really that surprised when they learn it's not talk about sex? Gufaw, Gufaw, they're not talking about sex. It's a commercial. Hardee har, har, har! Please, please, please kill this concept.

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