joe jaffe launches crayon

Joseph Jaffe is about to do something really big. Again. The author of “Life after the 30-second spot”, and producer of one of my favorite podcasts Across the Sound is launching a new company, Crayon.

In his own words:
In short, crayon is a shape-shifter; a mash-up; a company that integrates the best of the consulting, agency, advisory, thought leadership and education worlds. crayon’s goal is to help our clients:

• Amplify, extend and enhance relevance, experience and value through bold, alternative and non-traditional approaches
• Join the conversation
• Create disproportionate positive business impact

Think of it as the marketing services embodiment of “Life after the 30-second spot” and then some.

More will be announced at a meeting in Second Life on Thursday. Keep your ear to the blogosphere.

1 comment:

Anonymous said...

This is cool..and very interesting. The brand name is perfect and right off the bat, seems promising.

I can't wait to hear more, especially, of course, his approach to PR.

Me Again :-)

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