Joseph Jaffe is about to do something really big. Again. The author of “Life after the 30-second spot”, and producer of one of my favorite podcasts Across the Sound is launching a new company, Crayon.
In his own words:
In short, crayon is a shape-shifter; a mash-up; a company that integrates the best of the consulting, agency, advisory, thought leadership and education worlds. crayon’s goal is to help our clients:
• Amplify, extend and enhance relevance, experience and value through bold, alternative and non-traditional approaches
• Join the conversation
• Create disproportionate positive business impact
Think of it as the marketing services embodiment of “Life after the 30-second spot” and then some.
More will be announced at a meeting in Second Life on Thursday. Keep your ear to the blogosphere.
1 comment:
This is cool..and very interesting. The brand name is perfect and right off the bat, seems promising.
I can't wait to hear more, especially, of course, his approach to PR.
Me Again :-)
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