It's funny that how with the new media landscape, it's easier than ever to reach a national, or international audience. But meanwhile, I'd argue that it's become more difficult to reach a smaller, local/regional audience.
People don't read newspapers like they used to. They're spending less time with television. And radio...is that even still around?
Duct Tape Marketing has an excellent post with a list of ideas on how you can reach that local audience. This is some great advice for any small or regional businesses.
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