good things come in small cans

Campbells has turned its iconic red and white cans to pink and white this month, for Breast Cancer Awareness Month. They've already doubled sales for their top sellers, with their biggest customer.

Very cool idea. Yes - they're helping bring attention and dollars to a wonderful cause. But in the process they've given an unexpected spark to their brand on grocery store shelves. You can be sure that these cans pop off the shelves. And that buyers think good thoughts about the Campbells brand. Nice move. From BrandNoise.

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