Brand Flakes for Breakfast
Monday, October 16, 2006

blog to keep your job



Business 2.0 has started an interesting experiment. They're requiring their journalists to keep blogs - and they're paying them based on their blog traffic. They'll get paid on traffic using a CPM ratio - which, is really interesting. It's pay for performance plan. But at the same time, journalists may end up getting rewarded for stunts and marketing prowess versus quality of work. This will be fun to watch.

posted by darryl ohrt @ 7:34 AM   0 comments

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