Brand Flakes for Breakfast
Thursday, September 07, 2006

what you forgot that you learned in design school



David Armano gets all genius again, with a fantastic post about how to be a compassionate designer.

The whole post is wonderful - and the info graphic above says it so well, but here's one important excerpt:
I have this theory. My theory is that when we feel that we get really good at something. When we begin to consider ourselves "experts", that is when we become "at risk" for losing (or de-emphasizing) our compassion for the customer—the people we design for.

And he's right. Just go read his post.

posted by darryl ohrt @ 8:02 AM   0 comments

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