what you forgot that you learned in design school



David Armano gets all genius again, with a fantastic post about how to be a compassionate designer.

The whole post is wonderful - and the info graphic above says it so well, but here's one important excerpt:
I have this theory. My theory is that when we feel that we get really good at something. When we begin to consider ourselves "experts", that is when we become "at risk" for losing (or de-emphasizing) our compassion for the customer—the people we design for.

And he's right. Just go read his post.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites