this week at via

Here's what happened this week at the world's cheeesiest design and branding firm:

While in Minneapolis earlier this week, Leigh, Brent and I checked out Mall of America. Brent actually lives in Minneapolis - so he didn't check it out so much as he put up with us checking it out. I had glorious expectations of wonderful merchandising, cutting edge advertising and outlandish promotions. Nope. Pretty much exactly like the mall in your town - only bigger. And with some rides in the middle. Totally underwhelmed. Brent says "told you so."

Leigh and I had a really fun shoot in Park Falls, Wisconsin, with renowned photographer Chip Simons. He took the shot of the nordic giant high school football player, above. You can check out a couple behind the scenes shots on our Flickr page.

TSA or a La Guardia baggage handler broke our new Sony DV camera. Asshats.

Justus finished a rough cut for an internet clip. Pretty funny. I present it to the client today.

Giuli started her week in San Diego. Bitch. Can't believe Leigh and I went to Wisconsin, and Giuli got to go to San Diego. Not that I'm complaining. When she returned, she implemented the second wave of a direct marketing campaign for Protect the Pets. Momentum is building, and Dr. Robb is starting to get recognition across the US for this cool new brand/movement.

I'll be checking out NextFest this weekend. Can't wait.

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