tea partay reaches one million views



Joseph Jaffe Juice says it may be the first: Smirnoff Tea Partay has now been viewed over one million times. Woohoo - may the history books be written, and let this be one of many.

And Smirnoff finally put together the TeaPartay.com microsite - although not having it live for the first few hundred thousand views was a massive missed opportunity. Even after the fact, the microsite seems a little lack-luster. Great copywriting, but less than impressive interactive concept. Not worthy of the 'so 2002' Flash load and intro builds.

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