We posted on the Folgers' viral campaign some time ago. Apparently, they just launched the PR campaign claiming it's a massive success. The video has now reached almost 300,000 views. The MSNBC story smells like a press release from Procter's publicity company - but regardless, I still like the "you can sleep when you are dead" video. And now I'll be singing "Happy Morning" all morning long. Woohoo for virals.
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