magazines: will college students read us on the web?

Five magazines are testing a new distribution method to college students. Digital versions of their publications. Because college students are in a physical place for such a short time period, publications have had a hard time sending them subscriptions. (That, and college students don't want to read anything on paper unless it's going to be on the test.)

For the pilot program, students who chose so will get free digital subscriptions. Publishers are targeting the offers based on the school and the publication:
The School of Cinema-Television at the University of Southern California will get Premiere; the Parsons School of Design, Elle; the Johns Hopkins School for Advanced International Studies, Foreign Policy; the Kellogg School of Management at Northwestern University, BusinessWeek; and Notre Dame’s college of engineering, Popular Mechanics.