b2b: blogs make sense

If you're in B2B and you haven't thought about particpating in the blogosphere, maybe this is what you needed: a research study that shows blogs have an impact on work-related purchasing decisions. 80% of the respondents in the study say they read blogs. 51% say they read them at least once a week.

So stop being so productive, and read more brandflakes. And some other blogs. That work stuff will be there tomorrow.

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