what a brainstorm for a pharma client sounds like

Make the logo bigger has a great true story about a typical brainstorm for a pharmaceutical client. An excerpt:

“Ok, what are we trying say here again...”

“We’re prevention.”

“Can’t say prevention.”

“Wait, you said we could yesterday.”

“Yes, that was then, but the physician in the focus group last night said that’s not correct.”

And oh, there's more.

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