target does popup
Target is using popup stores to introduce their limited edition designer collections at the bigger stores. Notcot reports about the Target popup store on Melrose Place, featuring the full collection of Paul Joe's Sophie Albou. At most target stores, you can get a few pieces from the collection, but apparently at the Target boutique, you can get the whole collection. Awesome brand-building idea.
posted by darryl ohrt @ 7:36 AM
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