the long tail

Bruno Giussani's article/review of the Long Tail just inspired me to go purchase the book. The The Long Tail talks about three major shifts in our culture:

1. The digitization of distribution
2. The democratization of the tools of production
3. The new ways to connect supply and demand

And in these three points, he's brilliantly described the rennaissance that we're experiencing. That's enough to make me a reader. Thanks Eliza!