how to make your brand punk rock
I just wrote an article (with some super editing from Eliza) showing how punk rock culture relates to successful branding. Wilson Cleveland just posted it to Newsvine - so check it out!
In the article, I detail eight key tips on making your brand punk - highlighted here:
1. Target early adopters.
2. Make people stand up and take notice.
3. Support your fans.
4. Fan culture can make or break a band. Or a brand.
5. Never sell out or it's over.
6. Don't be a poser.
7. It's ok to be controversial.
8. Be the revolution.
More importantly, the piece features a pic of me and Iggy, snapped as I was in mid-sentence, so it looks like I don't have teeth. That's so punk.
Please read it, link to it, and vote for it!