five good things from snakes on a plane

I finally did it. Managed a blog post with SoaP in the headline. Anyway, Church of the Customer has an excellent post on what we can learn from the Snakes on a Plane experience. While many are calling it a failure - $15.3 million is indeed far more successful than it could have been. Key points from the CotC post:

1. Memes have never been more important.
2. When fans embrace your meme, embrace your fans.
3. The culture of participation is here.
4. Embracing citizen marketers reduces risk.
5. The experience is the difference between profit and failure.

Anyway - that's the way short skimmer's version. Read the full post.

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