Giuli points us to Eons, a new site geared to really old people. Like those people that are over 50. Eons appears to be a "everything about your life" site, like fun, love, body, goals, and obits (yikes). But I wouldn't know - being so young, myself.
Seems like a good idea to target one of the largest population curves ever, while most other marketers are ignoring them, in favor of teens.
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