cool spec work for jeep

AdCritic features a spec ad - done on the side, just for fun - by a couple of Creative Directors at G&M Plumbing.

This is a cool approach. As the agency explains, "These days, the first thing you do when researching a car — or anything, for that matter — is look around online," so why not show what that experience could look like for potential Jeep owners? This execution actually demonstrates product benefits in a realistic way.

I like this approach better than the campaign that Jeep's actually running - which is just another concert tour promotion that blends into the scene of other concert tour promotions.

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