Oh, snap. They didn't...yes...they did. Ogilvy & Mather, the big huge behemoth of an agency forgot something very simple. Like to register their UK division's domain name. Viral agency Asabailey was quick on the mark, and not afraid to show the world what a slow moving beast a large agency can be. Another reason to have a small agency in your back pocket. Thanks Eliza!
UPDATE:
Oops. Just noticed this is from the way-back archives of Marketing Vox/Adland. Really old news. You still need a small agency, though. Really.
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