Whoah. Stop what you're doing and read this post on Logic + Emotion. I won't even try and paraphrase, in fear of not doing it justice.
I can say that I honestly believe we're building an agency made of "Creative 2.E" talent. Job roles change and evolve so much easier in a smaller agency - so we've experienced a lot of what David writes about in his post. But enough from me. Stop and read the post. Absolutely brilliant.
2 comments:
This has been happening a lot over here as well. With limited resources, and sometimes clients with a limited budget, a lot of the time you have to be everything clients.
This type of thinking, I think, creates better visions in the end because, when done right, you are able to notice your roadblocks before you get to them, which saves clients time and money.
Sadly (or maybe wonderfully), you'll only find this type of thinking at smaller agencies, which is what is starting to set them apart. My last stint at a massive agency involved me getting weird looks when, as a designer, I started pointing out flaws within the IA before any creative direction was discussed. I'm not there anymore. Go figure.
Hey there. I'm very pleased that you see that you found some value in these thoughts. This kind of thinking is not new—but as I'm finding out they are new to some folks in the agency setting. Especially the big traditional types.
Most react positively to these concepts as they want to do better work. Some are threatned by it. I can only offer the rationale that this is my personal perspective (and opinion) from working in an interactive setting for many yeards combined with an accute interest in product and experience design combined with marketing.
Thanks for the shout out. I'm excited that there seems to be a growing movement around the desire to do great work that does more than merely win industry accolades.
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