It's funny how we take for granted the jargon that we throw around in our industry. There was a great American Copywriter post earlier in the week about how jargon ruined the delivery in an ad. And the other day, as I was typing a header Motorola launches wiki for Q I realized how silly that sounded. And how my Mom would have absolutely no idea what that sentence means.
And my mom isn't the only one. Every day I run into people who "haven't really had a chance to check out blogs yet." Or haven't heard of YouTube. Sounds unbelievable - but take a poll of your friends (outside of the creative departments). Sometimes we take for granted that we're all on the same page on everything. And we're not. So it's cool to see Lifehacker point to a primer on RSS. If you don't already use an RSS reader - stop wasting your time surfing site to site - and give this a read, and try it out. Or send it to a friend who needs it. You'll be glad you did.
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