pay attention to your community
By now it almost seems like common sense - and you'd think that ANY brand would understand the importance of treating your fans, customers and community with the utmost respect. If that wasn't common sense recently, then certainly, it should have become so after the AOL debacle.
But no. The latest brand being stupid? Paramount Pictures. The Viral Garden reports on how Paramount bullies one of their biggest fans, and now faces a backlash from the entire blogosphere. Sit back and watch this explode.
posted by darryl ohrt @ 7:41 AM
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