more approvals = bad design

Paul sent a link to a great post that illustrates how the more time that is spent critiquing a design by the wrong kinds of people, the worse that design gets. The graph above shows the downward spiral of design quality, as more and more people are involved. I'm printing this, and having it framed.

This reminds me of an old quote from Ross Sutherland at Young & Rubicam. "Ads stink in direct proportion to the number of people who have to approve them." So true.

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