dunkin start stencils

I love it when brands successfully carry their brand campaigns into the shopping experience. The stenciled sign pictured above is what greets customers at the Dunkin Donuts front door. Made me chuckle - even though none of the customers inside looked like they were about to start "running", or have ever ran. This is a great example of the agency being involved at the right level. They didn't just produce some awesome tv spots, websites and advertising - but thought of the customer experience as well.

A quick look at the Hill|Holliday blog tells that it indeed goes further than stencils. Nice.

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