Casey points us to a pretty odd b2b campaign, for Activin. What? Not familiar with Activin? It's a carcass application as an incremental process intervention. (Stuff they spray on your meat.)
We've done our share of campaigns for odd or less than glamorous products. But a seatbelt? For your meat?
I agree with Casey - strange campaign, strange choice of analogies. Do I really want a seatbelt with my burger?
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