automatic checkout reduces impulse buy



According to a study by IHL Consulting group, shoppers who use automotated checkout machines make 45 percent less last-minute purchases. To which I say - duhh. It's my observation that retailers have reduced or eliminated the POP displays that feature impulse buy merchandise near these registers. How can I buy it, if it's not there?

The study didn't mention anything about how I'm a line jinx, and that the minute I get into any line, a register breaks, the cashier runs out of change, or some stupid customer decides to make a scene. Don't get in line behind me, or you'll have plenty of time for impulse buying.

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