subLYMONal sprite campaign

Yet another wonderful CP&B promotional campaign - this time for Sprite. They've shortened "obey your thirst" to "obey" (hat tip to shepard fairey?) and produced subLYMONal, an integrated campaign that includes direct mail, microsites, youtube and more. The subLYMONal site is especially nice - and I'm sure goes much deeper than I have the attention span to explore. From make the logo bigger.

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