rise and fall of the hit



The July issue of Wired has another article about how the entertainment industry has changed forever. This one's actually an excerpt from The Long Tail, a new book by Chris Anderson. Titled The Rise and Fall of the Hit, (not available online until 7/6), the excerpt talks about how the entertainment business has now been broken into fragments.

The niche is now king. I was particularly impressed with the graph shown above - which details how TV's number one show is attracting an ever dwindling piece of the pie. Think American Idol was huge? Less than half the marketshare of Gunsmoke in 1961.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites