Eckerd College has brilliantly utilized social media to provide the most awesome tool for their incoming freshman. They may in fact be the only college anywhere, offering this tool.
They've created an online community for high school seniors who have been accepted into the school. When they join Triton Connect, they get to meet their classmates from around the country, and adjust to college life well before they arrive. This is the way to use social interactive media. A real tool, that provides a valuable benefit to their clients. High School students can feel more comfortable entering college, knowing that they've already made a few friends on line.
Student's aren't sold to - but instead are provided with real social networking tools, in a community that they develop, grow and blog in. Nicely done.
Casey Pacquet from Eckerd points out another interesting fact. They've been running this program for 3 years, and this year's user generated content has been racier than all previous years. Casey attributes this to the MySpace effect. I agree.
The site also won a well deserved gold award from CASE (Council for Advancement and Support of Education) last year. Big money Universities - pay attention!
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