miller re-uses old coke promo idea

Promo Magazine reports on a new Miller Beer summertime promotion. Talking cans. Lucky beer drinkers pop the top of their can, and it tells them they've won one of many special prizes. This all sounds very familiar. I realize that Miller isn't at the top of the list of premium beer brands - but doesn't this cheapen the product? Does a quality beer come in talking cans? The promotion is aimed at 21 - 27 year old males. I'm sure there's plenty of market research to support the concept, but I'm not buying.

1 comment:

Anonymous said...

Talking Cans are fantastic! What a great idea! Far from cheapening the product, it elevates it. Interactive fun!

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