liberty mutual spot

I'm really liking the new Liberty Mutual spot. It makes me feel good inside. Or maybe it's the burrito I just finished. Great positioning as the "responsible" brand. According to Hill Holliday, who created the campaign, they're building a brand message around the core human value of personal responsibility. Beautiful work.


Anonymous said...

Thanks Darryl. I'm really hoping it's not the burrito:)

Jeroen Bours said...

Thanks a lot. We had a good time coming up with the scenarios. And then you realize, just look around, it's everywhere.

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