Scion is hip to the fact that teens and tweens influence their parent's purchases. That's why they've invested in product placement on Whyville.net, an online interactive community of 8 - 15 year olds.
And its working. Ten days into the campaign, Toyota experienced a jump in online chat about Scion, virtual Scion sales within Whyville, and visitors to the virtual Club Scion. Not only are these kids influencing their parents decisions, but they're also forming their own brand opinions. Opinions they could likely carry into their driving years.
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