word of mouth study

Experience the Message points to a March 2006 study about word of mouth marketing. Interesting findings include that 49% of Gen Y have built a website and one quarter have their own blog, and women are more likely to share a positive experience with a business than a man. It's interesting to see that as incomes rise, tools like IM are used less, too. The study is presented by Lucid, a firm that specializes in reaching moms.