video revolution online

We're seeing more and more video work in our firm, as it becomes a massively important media online. B2C and B2B video, produced exclusively for delivery online. Marketers are creating clips for specific audiences and messages - not just throwing their 30 second spot on their website.

So it's great to see this Advertising Age article about Google adding video capability to their AdSense program.

Google sees this as an opportunity for the blue chips as well as the small guys. Big advertisers can use this as a way to test their TV creative before it airs on the much more expensive big screen. Paramount has recently tested Google's new video ad program for its film, 'An Inconvenient Truth,' pictured above. Smaller ad buyers can use this to reach a targeted niche audience at a lower CPM than other video online. What are you doing with video?

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