this week at via



Here's what happened this week at the world's hottest design & branding firm:

A couple of site designs have officially launched. A redesign for RMI Direct Marketing, and a video jukebox for the latest 30 Seconds to Mars video, The Kill. Both are David and Paul's beauteous work.

Justus completed the package design work for HeadBlade Sport, the newest razor from the world's only head shaving company. The new design rocks - and is currently being printed in China.

Leigh designed our first "break rules" t-shirt. "Break Rules" is VIA's official motto - and now we'll have t-shirts to tell the world. Or to use as rags when Kevin spills coffee in the kitchen area. She sent them to the printer today, so we should have some available in the next couple of weeks.

Kevin discovered in his rooftop wiffle ball experiment that gumdrops actually travel further than jelly beans, when whacked off the roof with a wiffle ball bat. This is all just theoretical, of course.

Kevin came up with an awesome microsite concept that could tie together a bike company, a natural foods brand, and beverage company in a potentially huge viral promotion. We're in discussions with three brands right now, so more on this later.

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