orange. a new retail concept

Orange is a new retail concept for wireless stores, born in the Netherlands. The experience is completely different than the obnoxious square box with sleazy sales guy selling phone stores that we currently have in the US.

At Orange, the experience is built around five themes - "learn", "play", "enjoy", "buy" and "meet". Sounds a little like the Apple store. But on orange steroids. The stores have cafes, broadcast areas, and from the looks of it, a lot more. The environment, designed by Qua, is stunning. From Influx.

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