gdusa color forecast

Graphic Design USA has produced their annual color forecast.

An excerpt: "Fall 2006 is a time to transition back to more dependable colors," says Leatrice Eiseman, executive director, Pantone Color Institute. "We're looking for colors we can wrap ourselves in — a feeling achieved through classic neutrals as a base, accented with rich hues.

Uh, duh. Can you ever remember a color expert saying "fall is a time for flourescence. People want to wrap themselves in lime green and purple." (Alright, there was that 80's thing.)

I never put too much credence into these forecasts, as they relate to our industry. Color is an extremely independent choice based on the project at hand, and all of the many, many variables that are a part of that project. Audience, venue, goals, design, surroundings - there's just too many things that merit input to color choice, and trend is usually last on the list. Although I suppose these forecasts are good for choosing sweaters.

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