When the rest of the world was arguing over VHS or Beta, the porn industry went VHS. The porn industry was the first to see the power of DVD. And when the internet was invented - the porn industry embraced it. The porn industry has historically been ahead of the curve on every technology. Today - another first. Vivid Entertainment begins selling porn through an online movie service CinemaNow, that lets users burn DVDs on their own machines (Go ahead - the link is safe - it goes to a news site. You can find porn on your own time)
Here's a lesson for B2B and B2C marketers. We could all be doing the same thing. Why not offer easy DVD download of promotional videos, training and technical clips, even tv spots with an easy "burn to DVD" wizard? Why not give users the full deal - menus, chapters, etc? Why not supply printable DVD labels and cover art? Consumers are ready, with DVD burners at their fingertips. This is an opportunity for any brand with video. From Digg.
1 comment:
HA! Now I can tell my wife that all the porn I surf is for research on the next big thing. Wait, that came out so wrong.
Or was that surfing prawn?
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