umpqua bank reinventing their industry

Anyone in retail should read this fantabulous case study about Umpqua Bank, who reinvented the retail category in which they live in. Truly amazing success story about a bank that broke all of the rules - and won.

The Marketing Sherpa case study reveals five tactics that the Umpqua team implemented. One of my favorites - word of mouth marketing stunts. Lani Hayward, EVP Creative Strategies for Umpqua Bank recounts, "Often, a loan officer at a local Starbucks will buy the coffee for everyone in line behind him, or will pick up somebody's tab at a restaurant. "That creates a lot of word of mouth, like, 'You wouldn't believe what happened today…,'" Great lessons here for anyone in the retail biz.

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