still free

Marc Ecko, founder of Ecko clothing line and Marc Ecko Cut & Sew, launched a viral titled, that looked as if someone tagged Air Force One with graffiti. It turns out that the whole stunt was elaborately produced, Hollywood style. They painted an entire side of a jet to resemble Air Force One, and then recorded the production. Even Mr. Ecko admits that this particular kind of viral took a lot of money.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites