still free
Marc Ecko, founder of Ecko clothing line and Marc Ecko Cut & Sew, launched a viral titled StillFree.com, that looked as if someone tagged Air Force One with graffiti. It turns out that the whole stunt was elaborately produced, Hollywood style. They painted an entire side of a jet to resemble Air Force One, and then recorded the production. Even Mr. Ecko admits that this particular kind of viral took a lot of money.
posted by darryl ohrt @ 7:17 AM
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