There's almost no reason to listen to terrestrial radio anymore. Just too many alternatives. A new study by Podcasting News (I know, of course they're biased) reports that 27% of people 12-24 attribute their reduced use of radio to MP3 use; 22% attributed it to tired radio programming; 3% attributed it to podcast listening. (Report from Micro Persuasion)
And from the anecdotal experiences that I've seen - the youth audience doesn't listen to radio at all. Again, too many more attractive alternatives. But radio can't just disappear. It's a powerful medium, whose programming methods have been left in the dust. So the question is....who's going to come along and change that? Radio is begging for a revolution. Right?
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