Everyone in our industry is talking about the Pink Panther blog for Owens Corning - so I guess I should at least mention it.
Personally, I don't get it. Character blogs seem way too corny for anyone over the age of seven, to me. A themed microsite with tips and answers would seem far more appropriate. Why does the panther need a voice? Is he really going to have an engaging story to tell? Or is it just tips? Why is a blog necessary over a promotional microsite? This is just jumping on the blog bandwagon.
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