first ten years of internet growth nothing compared to second
Adrants is blogging the details of the Ad:Tech conference in San Francisco, while we sit around the northeast, waiting for the weather to get warm.
Keynote speaker Mark Kvamme, Sequoia Capital Partner, says that the first ten years of internet growth are nothing compared to what we'll see in the next ten. Woohoo.
One great excerpt: "Thirty two percent of people are reached by TV and 38 percent of ad dollars are allocated to TV. In contrast, the Internet reached 32 percent of people but only receives five percent of ad dollars. With TV CPMs hovering around $64 and $10 to $30 for the Internet, Kvamme sees huge growth potential for Internet advertising."
posted by darryl ohrt @ 7:03 AM
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