extreme outplacement

As a part of their ad campaign, NYIT has ads that feature their students, their graduation dates, and are targeted to Mr. Deutsch. Well actually, I suppose they're targeted to the business community in general - or students (do students read newspapers?) and Mr. Deutsch came as a recognizeable name. Like Adrants and Copyranter, I don't believe Mr. Deutsch was the best choice here. He no longer runs his agency. People don't have the nicest things to say about him. And there's that horrific Donny Deutsch photo that's always making it's way around the internet.

This was a good idea - but bad copy choice, bad media choice, if they really want to reach students.

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