bank doesn't get it

Some bank - presumably one that gets it - has launched a viral promotion titled my bank doesn't get it. Viewers can read stories from unhappy bank customers, submit their own story, or send it to their friends.

This is wonderfully designed - but I don't see engaging content here. The stories are seemingly agency written, not user created, which would be ok if they entertained - but instead they just try real hard to be genuine. Which of course, makes it so not genuine. So instead of creating a sense of anticipation - wondering who this new wonderful bank is, I feel like I spent 3 minutes at a beautifuly designed but boring bank site. I'm not buying it. But maybe I'm just cranky. From Adfreak.

1 comment:

Anonymous said...

This is the bank you're looking for.

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