When the new Crispin VW campaign hit, my first reaction was - lame. But now, the more I see them, the more I'm laughing. And now I laugh out loud when I see Peter Stormare (Fargo, Lebowski, Minority Report) giving the VW hand sign at the end.
According to comments on the Consumerist, you can get a joyride with "Helga" on the website: Go to vwfeatures.com, "build" your car and then click "watch your joyride". You get a very funny video of "Helga" taking you for a test ride in a car with the exact features you have just chosen. Try with different options, clever interactive advertising.
No comments:
Post a Comment