tough pitch

Imagine being the PR company for the National Funeral Directors Association?

This post features an actual phone conversation with a reporter from the Washington Post, and a PR person, pitching a story.

An excerpt:
"...correct me if I am wrong here -- in an effort to garner good publicity for your clients, you are proposing a positive story on how funeral directors will be helping us bury our dead in the event of a terrorist holocaust that will annihilate thousands of people."

Ummm....ok. Sometimes you need to tell the client no.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites