Imagine being the PR company for the National Funeral Directors Association?
This post features an actual phone conversation with a reporter from the Washington Post, and a PR person, pitching a story.
An excerpt:
"...correct me if I am wrong here -- in an effort to garner good publicity for your clients, you are proposing a positive story on how funeral directors will be helping us bury our dead in the event of a terrorist holocaust that will annihilate thousands of people."
Ummm....ok. Sometimes you need to tell the client no.
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