Monday, March 20, 2006
tough pitch



Imagine being the PR company for the National Funeral Directors Association?

This post features an actual phone conversation with a reporter from the Washington Post, and a PR person, pitching a story.

An excerpt:
"...correct me if I am wrong here -- in an effort to garner good publicity for your clients, you are proposing a positive story on how funeral directors will be helping us bury our dead in the event of a terrorist holocaust that will annihilate thousands of people."


Ummm....ok. Sometimes you need to tell the client no.

posted by darryl ohrt @ 7:31 AM   0 comments



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