this internet thing really works
Honda's "Choir" ad for the Honda Civic has just reached 3,000,000 downloads since it's launch. The iPod version of the ad is in the Top 50 chart on iTunes. The microsite has had 679,000 unique visitors. And - best of all - Honda's reached the highest level of test drive bookings ever. How's that for return on investment?
posted by darryl ohrt @ 6:42 AM
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