Whenever I see concepts like NASCAR meat, I always try and visualize the pitch meeting. A conference room of suits, and someone at the front of the room pitching "NASCAR MEAT! "We know our audience eats meat, so why not produce it for them?" This is licensing gone too far. This is brand pollution. Please make it stop.
2 comments:
LOL. My favorite part is the first line of copy on the microsite: "Racing fans, rev up your taste buds for the exciting taste of NASCAR Officially licensed meat products." Yikes. I have a strange feeling that if my taste buds were "rev'd up" the last thing I'd want to be doing is eating NASCAR meat.
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